MSM: Prime Time Battle 2009 for May

May is in and it’s not looking good for any of the major news organizations.  Ratings are down for everyone, but the winners and losers are clear.  Note these graphs measure AVERAGE viewers per month:

demo-25-54-5pm_may

demo-all-5pm_may

Current Players:
FOX: Glenn Beck
CNN: Wolf Blitzer
MSNBC: Chris Matthews
HLN: Prime Time News



demo-25-54-6pm_may

demo-all-6pm_may

Current Players:
FOX: Brett Bair
CNN: Wolf Blitzer
MSNBC: The Ed Show
HLN: Prime Time News



demo-25-54-7pm_may

demo-all-7pm_may

Current Players:
FOX: Shepard Smith
CNN: Lou Dobbs
MSNBC: Chris Matthews
HLN: Jane Velez-Mitchell



demo-25-54-8pm_may

demo-all-8pm_may

Current Players:
FOX: Bill O’Reilly
CNN: Campbell Brown
MSNBC: Keith Olbermann
HLN: Nancy Grace



demo-25-54-9pm_may

demo-all-9pm_may

Current Players:
FOX: Sean Hannity
CNN: Larry King Live
MSNBC: Rachel Maddow
HLN: Lou Dobbs



demo-25-54-10pm_may

demo-all-10pm_may

Current Players:
FOX: Greta Van Susteren
CNN: Anderson Cooper
MSNBC: Keith Olbermann
HLN: Nancy Grace

UPDATE: I have updated the above graphs for pinpoint accuracy.  I had originally left out a few days that would skew the results (i.e. inauguration, Obama speeches) because it didn’t represent the news commentator who represented that time spot.  But the new graphs represent that time spot instead of the commentator and now include every weekday from Jan 1 to now.


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